Sinossi
L'economia come la conoscevamo è finita per sempre. Nel nuovo mercato digitale, dove la merce più preziosa sono i dati degli utenti, vince chi cattura la nostra attenzione. La lotta è senza quartiere, e i volumi di ricchezza generati sono immensi. Ma se nel 1960 General Motors dava lavoro a oltre mezzo milione di persone, oggi i grandi colossi del web impiegano a volte poche centinaia, se non unità, di lavoratori. In questo libro Nick Srnicek analizza la nuova forma di business delle piattaforme, infrastrutture digitali che mettono in contatto utenti diversi e tendono sempre più ad avere un ruolo monopolistico sul mercato. Srnicek descrive il funzionamento del nuovo capitalismo digitale, delineandone il ruolo centrale nell'odierna economia globale e tracciandone i possibili, e spesso inquietanti, sviluppi futuri.
- ISBN:
- Casa Editrice:
- Pagine: 134
- Data di uscita: 22-06-2017
Recensioni
The book covers the topic of technology and how the evolution of the biggest technology companies isn't anomalous when put into the context of our economic history. I really appreciated this book because I read a similar business book last year about platforms, and I have to say it was terrible, but Leggi tutto
Finally! A book that discusses the emergence of platform capitalism paying particular attention to firms like Google and Facebook and their evolution. All of the controversy that has been around recently regarding users privacy on Facebook certainly highlighted to me that these firms couldn't care l Leggi tutto
A compelling and thoughtful look at some of the largest players in the technology industry from a Marxist perspective. Very short (the endnotes begin on page 130, and the font size is huge) and highly readable. I wish it was longer, actually, but even as it is now I would highly recommend it to anyo Leggi tutto
The first chapter brings up to date our knowledge of capitalist economies, their tribulations and booms since WW2 and especially the low-interest world since 2008. With no interest, firms increasingly looked for tax avoidance including offshore investment. This doesn't carry a high level of detail. T Leggi tutto
This book takes a slightly wider view of the platform phenomenon. It situates the emergence of platform business models at the intersection of technological and macroeconomic developments. The move to an informational economy is not new. Technology allows to generate and process burgeoning volumes o Leggi tutto
An outstanding book that understands how and why Google, Air bnb and Uber are successful. The private commercialization of public innovations - like the internet - in the 1990s has fed platform capitalism. The marketing of privacy and the individualization of risk has resulted in anti-statist under- Leggi tutto
This book is just what I was after: a short and crystal-clear look at the digital economy and the new business models that have emerged from it. The author provides a cool-headed and strictly economic assessment of a field that is plagued with hyperbolic futurologists, whether of the utopian or apoc Leggi tutto
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