Neuromarketing in pratica. 100 modi per conquistare e convincere i consumatori
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La ricerca neuroscientifica e comportamentale insegna che il 95% delle decisioni avviene a livello inconscio, mentre molte delle più comuni attività di marketing sono indirizzate solo al 5% dei fattori che vengono considerati a livello conscio. Per questo il neuromarketing ha ormai un ruolo determinante in molte aziende e aiuta a comprendere i modelli decisionali dei consumatori spostando l'attenzione sul modo in cui il cervello risponde a vari stimoli cognitivi e sensoriali. Con suggerimenti mirati e facili da mettere in pratica, questo libro presenta cento modi per fare marketing in maniera intelligente, illustrando le strategie per raggiungere e persuadere persone e consumatori. Grazie agli spunti offerti da studi nel campo delle neuroscienze, l'autore illustra come ottimizzare le attività di marketing, advertising e vendita facendo appello alla potenza del subconscio. Gli ambiti di applicazione sono diversi e le tecniche mostrate spaziano tra prezzi, prodotti, brand, stimolazioni sensoriali, testi, immagini e video che coinvolgono spazi fisici e web. Una guida per marketer e manager che vogliono comprendere come funziona la mente dei consumatori e ottenere risultati migliori riducendo i costi.
- ISBN:
- Casa Editrice:
- Pagine: 187
- Data di uscita: 29-08-2019
Recensioni
A fascinating glimpse into the marketing sneakiness. If even 20% of this stuff is real, the mind is truly dark. Q: Bundling minimizes pain. (c) Q: ...for many consumers, the credit card takes the pain (quite literally, from the standpoint of the customer’s brain) out of purchasing. Pulling cash out of Leggi tutto
I'll try to keep this short and as robust as possible. If you're new to Neuromarketing and it's concepts then you will find this book very helpful. very helpful indeed. As you make your way through the pages this book you get the strong sense that roger is a very well read man in this field, that he Leggi tutto
The style of this book is basically identical to "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein and Cialdini. He gives the bottom line of a particular research study, then demonstrates how marketers can use that research to make their offers more persuasive. As a data-driven market Leggi tutto
The essential thought of this book is Neuromarketing yet the writer call it has "More intelligent Marketing". Proof from more than 150 exploration studies, clarifying in a reasonable, down to earth and brief way how each of these outcomes were picked up by seeing how the customers brain functions an Leggi tutto
Easy reading, lots of examples and takeaways that are usable and make you think. Very cool read even if you don't work in marketing.
Πολύ χρήσιμο βιβλίο για την επιρροή που μπορεί να ασκηθεί στο ανθρώπινο μυαλό από εξωτερικά ερεθίσματα ή από τρόπους επικοινωνίας. Εξαιρετική δουλειά στη συλλογή πληροφοριών, στην τυποποίηση και καταλογοποίησή τους, ένα σχεδόν υποχρεωτικό εγχειρίδιο σε όσους έρχονται σε επαφή με κόσμο με σκοπό της π Leggi tutto
One aspect where the book falls short is in keeping up with the ever-evolving landscape of neuromarketing. It was published a few years ago and the field has seen rapid advancements since then. I mean even when you read a philosophical book from ancient times you can still feel its permanence in the Leggi tutto
This is a nice summary of many experiments and this is what the author states. Your will get a good intro in the world of marketing and buying decisions.
Re-read. Nice and concise, full of practical insights.
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