Sinossi
Oggi Seth Godin racchiude il cuore della sua visione in un manifesto. "Il marketing è tutto intorno a noi" dice Godin "ed è ora di farne un uso migliore." È ora di smetterla di usare i consumatori per risolvere i problemi della propria azienda e di cominciare a usare il marketing per risolvere i problemi della gente. È ora di smetterla di raccontare frottole, inondare di spam le caselle di posta dei clienti e sentirsi in colpa per il proprio lavoro. È ora di smetterla di confondere le metriche dei social media con le autentiche relazioni. È ora di smetterla di spendere soldi per rubare un minuto di attenzione al cliente. Fare marketing vuol dire migliorare il mondo. Il vero marketing affonda le sue radici nella generosità, nell'empatia e nella partecipazione emotiva. Fare buon marketing significa identificare la più piccola nicchia di mercato capace di sostenere il proprio business. Costruire fiducia e consenso. Adottare le narrazioni già in uso tra i propri clienti. Trovare il coraggio di creare e alleviare la tensione. E soprattutto dare agli altri strumenti, storie e percorsi che li aiutino a raggiungere i propri obiettivi.
- ISBN:
- Casa Editrice:
- Pagine: 253
- Data di uscita: 30-01-2019
Recensioni
As someone who works in Marketing and Communications, I thoroughly enjoyed reading, learning and getting some reinforcements on things I already knew. I have been a practicing Marketer for the last 8 years and reading this book really helped to simplify and expand on issues I encounter on a daily ba Leggi tutto
Book abandoned on Page 115 of 260 This is marketing? More like this is disappointment. This was a book I was very excited to begin as I’ve heard Seth Godin is a guru of sorts for marketers. What ensued, however, was the most disjointed and frustrating stream of consciousness waste of time. The Ulysse Leggi tutto
3,65/5 I’m aware of the importance of marketing and how much it impacts our everyday lives but I could never bring myself to care about it too much. That’s mostly because of the idea of ‘classic’ marketers that I associate immediately with this profession. They are known for being aggressive and push Leggi tutto
More psychological, personal and strategic content than technical marketing tips. I loved it!
کتابی تقریبا جامع و خوب درمورد بازاریابی که هم به روز هست و هم نکات خوبی گفته شده که میتونیم در بازار ایران هم استفاده کنیم
This book summarizes the current state of marketing according to Seth Godin. It references ideas that stood through time, like Crossing the Chasm by Geoffrey Moore, as well as a lot of things Seth wrote before. Tribes, Purple Cows. A small summary below (SPOILERS). Lesson One: Find your smallest viab Leggi tutto
Wow, I am sorry to say but this is honestly A HORRIBLE book. There is just no other way to describe it. I gave up at the last 20 pages, I just couldn't finish it anymore. Honestly, I couldn't STAND ANYMORE his gibberish. Reading this book, You feel like it was written by a politician, because it brin Leggi tutto
Nice recap and refresher on where you need to be mentally in your marketing approach. It's hard to write about marketing consistently (as Godin does), especially as it is always changing and slippery enough to define in general terms as is. Initially, I felt that this book was so similar to all o
This is the first book by Seth that I've read and although there are some genuinely original and solid ideas in there, I often struggled with fluff. The one thing that stood out as a negative for me was that he didn't seem to carry out the case studies properly - he doesn't talk about the why or the Leggi tutto
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