Uccidi il marketing. Come trasformare i costi del marketing in profitti

Pulizzi and Rose argue that marketing is in the midst of a massive sea change. It should no longer be based on advertising and campaigns, but focused on building an audience and delivering what that audience wants through content, sometimes at a profit. I'm totally bought into the developing an audi Leggi tutto

If you're looking for easy answers to content marketing conundrums, or three things you can do tomorrow to make an incremental change, then this isn't the book for you. But if you're passionate about the possibilities of marketing and genuinely want to contribute to business strategy, then this is a Leggi tutto

Take your company’s marketing activities to the next level and explicitly profit from it, instead of marketing just being viewed as a cost to be endured, such as an electricity bill or office costs. That is the core aim of this book, noting that possibly everything we know about marketing can be out Leggi tutto

The book's main argument, as put by Robert Rose, is "What if we actually killed marketing and restructured it completely? What would happen if we completely flipped the idea of marketing on its head? What if, instead of starting by figuring out how the features and benefits of the product that we of Leggi tutto

Joe Pulizzi and Robert Rose’s Killing Marketing, proposes interesting concepts and ideas on the future of marketing strategies and the abandonment of traditional ones. The author’s ask readers a few questions in the book, primarily regarding the accuracy of what we know about marketing today. The bo Leggi tutto

Loved this book! Really insightful research without unsupported fluff. I devoured it in one day, and I feel invigorated in how I can apply what I learned here. Highly recommended.

For all the marketers of tomorrow. Own your content Build your audience Evolve the entire practice of marketing from being a cost center to a profit center.

I'm sold to the model, now I just have to convince management lol

Change is here and we cannot be deny this fact, One of the main things I agree with os the fact that we, as companies cannot be at the mercy of the media gatekeepers. It always boils down to the media provider agenda and not truly to the advertisers objective. We have seen it with it this last year w Leggi tutto