Un consiglio dannatamente buono (per persone di talento!)

What can a Mad Man of Madison Avenue teach you in your life? This book is the answer to it. If you are someone from America, George Lois is probably a name that needs no introduction to you. He was the master brain behind many legendary ad campaigns. If you are working in advertising and marketing,

If I were to rename this book, it would probably be "Damn Bad Advice (that is, in large part, based on nonsensical conjecture)". While George Lois is certainly a talented advertiser and author (the book is, if nothing else, entertaining) much of the advice offered in this book is nonsensical, and in Leggi tutto

This is a short book packed with awesome tid bits about creativity and marketing. I read it cover to cover. At times, the book was so spot on and insightful that I slammed it shut with anxiety. Holy cow, this is so good it's scary. Right after I was done reading it, I pulled out a notepad and began

Not so "damn good". Most of the advice is either thinly veiled career boasting or something you should already know if you've progressed beyond the first year of marketing or design school. The book reads like a giant run-on sentence of "do more and do better" without actually giving insight into ho Leggi tutto

Είχε χαβαλέ. Αλλά πέρα από αυτό, δε θα οδηγήσει μάλλον κανέναν στην επιτυχία lol

This book is a great motivator. It boasts a clean, fun design, it's easy to read (in one sitting or spread out over a week where you really need a kick in the pants), and is straightforward. George knows what he knows and that's all there is to it. At first, I was thrown off by the numbered list for Leggi tutto

Knygoje reklamos specialistas George Lois dalinasi ne 1, o net 120 patarimų apie kūrybiškumą ir reklamą. Gerų minčių yra, bet iš esmės ypatingai nesužavėjo ir didelio įspūdžio nepaliko. Knyga turėtų būti aktuali visiems, kam įdomi reklamos sritis - dizaineriams, marketingistams ypatingai. Leggi tutto

It was an entertaining train/waiting queue/gap between classes read for a day but nothing quite tangible to take away. In short it proclaimed: be true to yourself and don’t let anyone’s doubts prove you wrong. I just saved you 10€ and a few hours of reading.