Il successo perenne. L'arte di creare e vendere prodotti intramontabili
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La più grande ambizione di chi crea un prodotto, specialmente un prodotto culturale, non è di ottenere un incredibile successo lampo per poi finire nel dimenticatoio, ma di riuscire a creare un classico. Spesso siamo erroneamente portati a pensare che il successo in questa impresa sia dovuto alla fortuna, soggetto a una miriade di fattori che non possiamo controllare. Ryan Holiday, attingendo a piene mani dal bagaglio delle sue esperienze, ci spiega che non è così: al netto della fortuna, esiste una serie ben precisa di passi e strategie che possiamo mettere in atto nel difficile cammino per raggiungere il successo perenne. Attraverso una serie di esempi e analisi di casi affascinanti questo libro ci porta alla scoperta di come Tim Ferriss abbia venduto milioni di copie dei suoi libri testando maniacalmente ogni elemento, come gli Iron Maiden possano (a quarant'anni dalla fondazione della band) riempire ancora gli stadi con i loro concerti pur avendo da sempre una copertura mediatica quasi inesistente e come una piattaforma di supporter devoti sia stata il segreto del successo di Winston Churchill e Lady Gaga.
- ISBN:
- Casa Editrice:
- Pagine: 223
- Data di uscita: 19-09-2018
Recensioni
Ryan Holiday’s latest book - Perennial Seller — walks readers through Ryan’s views on what it takes to build a creative work that lasts. It’s one part product, and one part marketing. Here’s my key takeaways from the book: > Most perennial sellers weren’t hits out of the gate when they launched. While Leggi tutto
Just because you've created something doesn't mean someone will want it. Whether it's a book, art, music or some other product of your imagination, your job is to make others want it. Some will be satisfied with a quick payoff and move on to another project. In this book, Ryan Holiday offers strategi Leggi tutto
This is one of those books that's a brilliant condensation of wisdom pertaining to X thing (in this case, see the subtitle for the value of X). The use you get out of it will be proportional to how *few* books you've read on surrounding topics. I've probably got it covered 7/10, so my reactions were Leggi tutto
In one part of Perennial Seller, Ryan Holiday shares advice he got from an unnamed successful author who said that the key to success in non-fiction is to be “very entertaining” or “extremely practical.” Holiday definitely chose plan B. Perennial Seller is full of practical, timeless advice. It's Leggi tutto
I have been working in publishing for over three decades and have become a little jaded when someone wants to explain the book business, especially when giving advice on how to be successful at it. And so I was surprised when I found myself nodding vigorously with everything Ryan Holiday says in PER Leggi tutto
How has it taken me so long to read this? Ryan Holiday’s ‘The Obstacle Is The Way’ has become my bible on how to approach life. I didn’t think he’d be able to produce another book that so shook me to my core, but wow. He teeters on being contradictory every now and then, but overall this was extreme Leggi tutto
Get These Insights about How to Make a Book Which is Different Every day thousands of new books enter the market. Which books become continual sellers? Bestselling author Ryan Holiday has studied these details with his own books and with other books. PERENNIAL SELLER is loaded with the details for ev Leggi tutto
I believe, quite strongly, that Perennial Seller wil not be, in fact, a Perennial Seller. I am a big fan of Ryan Holiday's work, and enjoyed all his other books, most notably his work on Stoicism; Ego is the Enemy and The Obstacle is the Way. This book felt a whole different level of quality. In she Leggi tutto
Loved this book. This review is from my blog, which has better formatting and links (davidwogahn.com) I like the idea of publishing a book that becomes a classic. A book that once bought, is not resold. A book recommended by experts—the people who could have written a book just like it, but haven’t. Leggi tutto
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