Sinossi
Tutti noi abbiamo qualcuno da persuadere: il capo, un collega, un cliente, il nostro compagno, i nostri figli o un amico. A prescindere da chi dobbiamo convincere, quando si tratta di influenzare il comportamento altrui, spesso a fare le differenze maggiori sono i cambiamenti più piccoli adottati nell’approccio. Quale piccola grande idea può far sì che la nostra strategia ottenga il risultato sperato? Steve Martin, Noah Goldstein e Robert Cialdini, massimi esperti nell’ambito della persuasione, ci spiegano come catturare l’attenzione di un potenziale datore di lavoro, instillare la fiducia in un cliente, uscire vittoriosi da una negoziazione e come raggiungere molti altri obiettivi con piccole idee che portano a una grande differenza nel risultato.
- ISBN: 8850241380
- Casa Editrice: TEA
- Pagine: 288
- Data di uscita: 16-04-2015
Dove trovarlo
Recensioni
The Small BIG: Small Changes that Spark Big Influence is a pretty good book on the topic of ethically persuading people to change their behaviour. Grounded in research and mixing discussion with examples, the book intrigued me enough that I jotted notes and my own ideas as I read. This is pretty rar Leggi tutto
Should you e-mail or print a proposal? What is better for creativity! A room with high ceiling or low one? Where should you set in a meeting room if you want to convince others? Does it change your opinion about a doctor if he/she is wearing a stethoscope? And many more questions will be answered by Leggi tutto
Small things can have big impacts. That's the theme of this book, and it largely delivers. We get 52 shortish chapters on a different aspect of persuasion. Like this ... people are more likely to give money to a hurricane disaster appeal if the hurricane has the same name as them. Or if the name of t Leggi tutto
I borrowed “The Small Big” from the library on audio. That wasn’t a good idea. “The Small Big” contains over 50 suggestions for how to present something in a more persuasive manner. Each of the suggestions is written up in a short chapter, with examples and with research described that illustrates t Leggi tutto
Mostly rehashes other books. Seemed focused on business
52 chapters of stories and tips on how to persuade people to give you what you want. I liked how the author ended each chapter with examples of different scenarios on how his tips can be used in everyday life situation. I've read couple behavioral science books and found a lot of the same stories/st Leggi tutto
Very useful book to read with applications in many aspects of life and business to make life easier by changing simply things.
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