Business adventures. Otto storie classiche dal mondo dell'economia
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Il piú rovinoso flop dell'industria automobilistica di tutti i tempi, il clamoroso successo della prima macchina xerografica da ufficio, la causa legale da cui è partita la normativa sull'insider trading. I saggi di John Brooks, pubblicati in origine negli anni Sessanta, dopo essere stati "riscoperti" da personaggi del calibro di Warren Buffett e Bill Gates, sono oggi considerati un caposaldo del pensiero economico. Senza tecnicismi e con un gusto per l'ironia che rende spassoso persino un saggio sul sistema fiscale americano, Brooks esamina otto vicende economiche e finanziarie esemplari dalle quali continuiamo ad avere molto da imparare. Prefazione di Federico Rampini.
- ISBN:
- Casa Editrice:
- Pagine: 412
- Data di uscita: 09-02-2016
Recensioni
I had heard, as I think everyone else has, that Business Adventures was a favorite book of Bill Gates and Warren Buffet. I read the ebook, and I understand a print version will be forthcoming in September. This book makes me feel as though I'm sitting at the knee of my grandfather, listening to wise Leggi tutto
I had such a great time reading this book. Like I have said before, I am not an educated man. I only have a GED. But that did not stop me from understanding and enjoying this book. I learned so much and the authors style kept my attention locked. i hope you enjoy.
12 vignettes on very different business situations. Wall Street woes, Ford Emodel issues, intellectual property litigations, FOREX, shareholding times, market volatility, corporate communications vs labirintine relationships... etc. Lots of indusctries and cases to observe: GE, Ford and Xerox are ne Leggi tutto
Dated, slow, and failed to carry a common theme are among the criticisms of this republished book, which has been touted by wunderkind, Bill Gates. Sadly, the criticisms are all quite true. Most of these "classic tales" date from the late 50s and 60s, ranging from the colossal failure of Ford's Edse Leggi tutto
I give this one a middling review not because it was middling, but it is a 40 year old anthology of business stories and some of them are boring and dated...ie. tax changes of the early 60s, a profile of a forgotten New Deal mandarin and an inconclusive analysis of the Edsel flop. The other stories
This book is not your modern "business" book. It's not a book where a trivial idea is stretched to 500 pages, filled with carefully cherry-picked studies on how well-known brands are successful because of your great idea. There is none of it. It tells 12 stories about the business. They are very well Leggi tutto
Semi-entertaining read. Gates & Buffett have successfully pushed this book into "massively overhyped" territory however. Some of the chapters are rather boring, despite Brooks' engaging prose, which is often tongue-in-cheek. Best chapters: -Texas Gulf Sulphur chapter... this was interesting, learned Leggi tutto
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