Sinossi
Cosa spinge due neuroscienziati a confrontarsi con oggetti che svaniscono nel nulla, cucchiai che si piegano e donne segate a metà, e a presentare il proprio spettacolo di illusionismo davanti alla prestigiosa platea del Magic Castle di Hollywood? Nulla più della passione per il proprio lavoro, e la consapevolezza che le scienze della mente e la magia condividono l'interesse per il funzionamento del cervello, e soprattutto per la sua manipolazione. Sul palco, in effetti, gli illusionisti eseguono veri e propri esperimenti scientifici, talvolta più efficaci di quelli condotti in laboratorio. E quando capiremo come i prestigiatori "manovrano" il nostro cervello, sapremo anche come gli stessi trucchi cognitivi agiscono nelle campagne pubblicitarie, negli affari e nelle relazioni interpersonali. Mettetevi comodi, allora, perché "I trucchi della mente" è la storia del più grande spettacolo di magia al mondo: quello che avviene proprio ora nel vostro cervello.
- ISBN:
- Casa Editrice:
- Pagine: 269
- Data di uscita: 12-10-2017
Recensioni
Q: Chronic multitaskers “are suckers for irrelevancy,” says Stanford communications professor Clifford Nass. “Everything distracts them.” They can’t ignore things, can’t remember as well, and have weaker self-control. (c) Too true!
I really enjoyed this book. It was a combination of two interests that I've had for a long time, but haven't really focused on: Magic and neuroscience. My degree is in cognitive science, which is really what this book focuses on. I'm fascinated to see many of the concepts that I studied in school ill Leggi tutto
This book was awesome, amazing, fantastical, & magical! Magicology? Yes, please! Neuromagic? Yes, please? The husband & wife team of authors essentially explain in scientific facts the secrets behind the magic we see everyday. Appearing coins, a psychic, the magician whom can predict whichever card
An enjoyable non-fiction book that explains the neuroscience behind magic tricks. It is entertaining but did get a little repetitive as a lot of the tricks seemed to be variations on a theme. The author seemed to keep switching between first and third person too which wound me up.
As far as popular science books go, this is way light, the authors are neuroscientists, but the book could be easily written by an amateur. OK, theoretically one could say that about most books for non-specialists, but there's something in many popular science books, perhaps the clarity of language
The bits about how tricks are done were interesting, but the book seemed a bit padded out.
Wow - entertaining and fascinating coverage of human perception and how easily we're deceived by ourselves and others, even when we're expecting it! The authors collaborated with magicians (Penn and Teller, among others) and master pickpocket, Apollo Robbins, to study and explain how and why their t Leggi tutto
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