Il libretto rosso del grande venditore
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DA UN AUTORE CHE HA VENDUTO OLTRE TRE MILIONI DI COPIE. DIVERTENTE, ORIGINALE, MA SOPRATTUTTO UNO DEI PIÙ EFFICACI LIBRI SULLE VENDITE CHE SIA MAI STATO SCRITTO.
Persuadere un cliente restio all’acquisto o convincere il proprio capo a concederci un aumento: tutti prima o poi abbiamo bisogno di vendere o di venderci al meglio. Jeffrey Gitomer ci insegna come fare.
La filosofia di Gitomer: «Alla gente non piace farsi vendere qualcosa, ma adora comprare.Il libretto rosso del grande venditore potrebbe anche essere intitolato Il libretto rosso dell’acquirente. La sottile differenza tra una vendita riuscita e una fallita è la stessa che c’è tra cercare di vendere ciò che hai e creare l’atmosfera in cui il potenziale cliente vorrà comprare ciò che hai.» «Una pozione superenergetica che sprigiona potenti consigli e suggerimenti per vendere meglio.» The Wall Street Journal
- ISBN: 8867319361
- Casa Editrice: Vallardi
- Pagine: 224
- Data di uscita: 14-01-2016
Recensioni
Loy Machedo’s Book Review Little Red Book of Selling by Jeffrey Gitomer If you are going to ask me to evaluate Jeffrey Gitomer, let me tell you point blank the review will not be fair. Why? I worship the ground on which Jeffrey Gitomer walks. In my eyes, he is truly the essence of what a true trainer, Leggi tutto
I disliked Jeffrey Gitomer's book 12.5 Principles of Sales Greatness. The content itself is solid. Gitomer's advice is very good but his delivery leaves much to be desired. I have a hard time believing that the word "puke" comes out of the mouths of most professional business people. Gitomer also ha Leggi tutto
This isn't just a book one reads. It's a book one carries around as a reference, like a dictionary. Especially if you're like me, learning the art of sales in the second half of my life - had I been smart, I would've learned how to sell while I was in college. Because in this society, in this econom Leggi tutto
If you want to "stand on business" then reading books by Jeffrey Gitomer is KEY! The art of sales becomes that much easier to understand and appreciate after reading this book.
Sure, this guy has sold more stuff than I have. But I don't find anything here backed up by any evidence, what there is is anecdotal. Also he keeps hinting that you have to go to his webpage to learn more. Ah ha, trying to make that web sale I guess. In all, I think he knows how to sell (books too), Leggi tutto
Awesome, even for someone not in selling. If you haven't realized yet, you are probably in sales, whether your job title says it or not. If you are a doctor you sell a certain prescription, if you are a teacher you sell a subject, if you meet someone new you sell yourself. That is why you should rea Leggi tutto
I loathed this book so much it took me nearly three full years to read it—mostly because I got to the bit that said "I'm not going to be politically correct" and threw it away in disgust/annoyance/ come on, really ? You're not edgy for saying this, you're just a jerk who can't recognise how you've ben Leggi tutto
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