Effetto Google

Such an interesting company, such a terrible book 1. I thought it would be about Google. 2. I thought it would be the inside story of Google. 3. I thought it would add insight, tell us something new. Well, no. Auletta doesn't spend much time on the inside story of Google. Fine, I thought, maybe it'll be Leggi tutto

I live my life on the part of the technology curve normally associated with Luddites and the Amish. Finally, after years of hectoring by my friends, I gave in and bought a cell phone. But, for the life of me, I can't remember my cell number, and I have an apparently irresistible tendency to use it t Leggi tutto

Like IBM in the 60s, Microsoft in the 80s and Apple in the 90's, there are many books nowadays about the search and online behemoth known simply as Google. Then there is Ken Auletta's. Unlike everything that has come before it, Auletta's `Googled' is the ultimate volume by which the search giant's b Leggi tutto

While there wasn't much new here for those who follow tech news closely, having the full history of Google laid out in careful and comprehensive detail was useful - this book tied together so many disparate threads, news that you read in bits and pieces - allowing you to see the big picture of how t Leggi tutto

Maybe the best book I've read about Google and tech culture. It has made me think - despite many who are using it to herald the decline of Google - to further invest in the company. I think it's interesting how rarely writers call these businessmen out on their conflicts of interest or accurately co Leggi tutto

This is a nice follow-up to The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture as this has a lot of detail on how Google has used its position and immense resources after dominating Internet searching. This includes a lot of failures (Orkut, print & radio Leggi tutto

I found the writing a bit messy and difficult to follow at times. The Kindle edition wasn't properly edited. Punctuations and the like wasn't proper all times. It was an interesting read, all in all, but it wasn't what I expected. It wasn't that heavily focused on Google, but talked about lots of oth Leggi tutto

Googled begins with several chapters of interesting little known knowledge about Google--obviously a company which nearly everyone of us rely on. The book gives a unique view of the factors and figures behind and impacting our world from the technical aspect and painting a well crafted image of this Leggi tutto

The world has been Googled. We don’t hunt for info, we “Google” it. You type a query in the Google search box, as do countless searchers globally, and in about a half second answers appear. Want to find an episode of a web-series you missed, or a funny video made by some guy? Google’s YouTube, with Leggi tutto