Le armi della persuasione. Come e perché si finisce col dire di sì

Summary: This book can’t be summarized. It can only be very, very strongly recommended. Recommended? YES. Buy it now if you haven’t read it. Table of contents: 1 Weapons of Influence 2 Reciprocation: The Old Give and Take…and Take 3 Commitment and Consistency: Hobgoblins of the Mind 4 Social Proof: Truths Leggi tutto

Another one of those business books where it's a good read if you haven't read any others from the same genre but with the same basically formula where they keep repeating information that can be condensed down into a few pages and which every other business book will tell you but of course they'll

"Click and the appropriate tape is activated; whirr and our rolls the standard sequence of behaviors." Kind of scary how simple the principles of this one are... One of the main objectives of the books is said to be preparing the average person against compliance tacticians but I have a feeling t

I put this book under "dangerous knowledge." Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I see this stuff abused all the time, to spin democracies to go to war, t Leggi tutto

ممتع ممتع ممتع لم استمتع بقراءة كتاب هكذا منذ مدة طويلة. لدى الانسان كما لدى الحيوان اليات استجابة تلقائية تجعله بدون تفكير يتصرف بطريقة معينة كرد فعل. وهذا يجعل المستغلين والملاعبين يستخدمون هذه الاليات لتحقيق الربح المادي او لتحقيق مصالحهم. وهذه الاليات هي -قانون التبادل. الانسان كائن اجتماعي يتباد Leggi tutto

Required reading for all marketing professionals. The book details the most common approaches to influencing the decisions of others, backed up by the authors time spent infiltrating direct marketing companies and the like. Offers handy hints on how to spot when you're being manipulated and how to h Leggi tutto