100 nuove cose che il designer deve sapere sulle persone

I found this book (100 More Things) to be inferior to the original ( 100 Things ). Some of the studies referenced gave me some ideas for designing, but many of the 100 "things" seemed to have been added just to get to 100. For example, there's a section of how demographics impact design that just pull Leggi tutto

An absolute must-read for designers, this sequel to the classic “100 things every designer needs to know about people”, is full of further cognitive and behavioural psychology insights. I folded the most corners in “how people read and interpret information” and “how people relate to other people an Leggi tutto

Це якийсь стид, честно говоря. Шелуха и скорлупа из просроченных трендов, смешанная с банальностями по типу «экстраверты чаще постят чем интроверты» и откровениями а-ля «скоро тихое поколение отойдет, а костяк сформируют зумеры». Или «веселая и удивляющая реклама дает лучший результат». Добавим к это Leggi tutto

This book was full of information and knowledge about design. This is very helpful an teaches you about users and people and how their brains work, complementing the first book 100 things every designer needs to know about people.

Варто читати як легкий научпоп а не книгу по дизайну. Часто дуже натягнуто, якщо автор взялась не за 100 а за моцних 50 мабуть був би толк. Для себе відмітив цікаві моменти про перефирійний зір та інстайти про старе покоління Leggi tutto

If you are a designer this book helps you know people better. Telling different examinations and results help you know people more. I recommend this book to every designer because it's really fun and easy to read.

Lightweight overviews of a 100 topics designers should now go read up on.