

La vendita virtuale. Come sfruttare la tecnologia per coinvolgere i buyer a distanza e chiudere le vendite in fretta
Acquistalo
Sinossi
Di colpo tutto è cambiato. Una pandemia globale. Panico. Distanziamento sociale. Lavoro da remoto. L'emergenza causata dal Coronavirus ha cambiato il mondo in cui viviamo innescando processi di trasformazione irreversibili. Improvvisamente, gran parte delle nostre attività quotidiane ha dovuto migrare nell'ambiente digitale, comprese quelle di vendita. La vendita virtuale è diventata una realtà con la quale tutte le aziende devono fare i conti, anche quelle che fino a ieri non avevano fatto nulla per prepararsi a questo passaggio. Jeb Blount, speaker e autore esperto di accelerazione delle vendite, è stato il primo a indagare in maniera accurata come sono cambiate le strategie di vendita e quale sia il migliore approccio alle vendite virtuali. Con questo libro offre a tutti i venditori utili consigli su come gestire al meglio gli aspetti tecnici della vendita a distanza, come gestire e sfruttare la componente emotiva per arrivare al risultato desiderato e come padroneggiare la comunicazione in video (live e registrata), il mezzo più vicino a un colloquio di vendita di persona.
- ISBN: 8836200206
- Casa Editrice: ROI edizioni
- Pagine: 224
- Data di uscita: 09-09-2020
Recensioni
Six months ago, I had never considered selling in the middle of a global pandemic but here we are. I just finished Jeb Blount's newest book Virtual Selling. The thing that I absolutely loved about this book is that it not only talks about the virtual world but it also aligns it with effective sales
The book emphasizes phone prospecting over face-to-face meetings. The author explained this earlier in "Fanatical Prospecting," so it was a repeat. For virtual sales calls, he underlined the importance of showing your entire face, shoulders, and hands during video calls. Be prepared for ad-hoc video Leggi tutto
I’ve been through a lot of sales training, read a bunch of books, and Jeb is the best. I’ve experienced his onsite training twice at my company, and both times it was transformational to my sales process. It’s taught me enough about sales for me to know I don’t want any part of it! That’s why I coac Leggi tutto
I read this book for a work book club. It was fine for me. There were a few tidbits of helpful information, but the vast majority of this book was selling Jeb’s brand (his other books, his online training materials, products his brand endorses from partners, etc.). There were lots of broad statement Leggi tutto
This book was Stevo's Business Book of the Week for the week of 8/16, as selected by Stevo's Book Reviews on the Internet and Stevo's Novel Ideas. And, just like that, everything changed… Find more Business Books of the week on my Goodreads Listopia page at https://www.goodreads.com/list/show/9... , a Leggi tutto
More like 2.5 stars. A few key points that people do need (sales blending, online professionalism, methods for working with negative answers, etc); quite a bit of obvious info for almost anyone who has been in the sales industry for any amount of time; sprinkled with several points for trying to get Leggi tutto
#1 - I loved Fanatical Prospecting and got a lot from it. Hence I tried this. I am 2.5hrs in and, literally, all I have heard is "video calls save you a lot of time". It feels like a rushed, post-pandemic, opportunity-ceasing book and it has so far only beat one drum. It is wasting my time. I am not Leggi tutto
I would give this a solid 4 stars - easy to read. In fact, in addition to reading, I ordered the audiobook and went over key concepts during short drives. My sales manager assigned this as mandatory reading so at first there was reluctance at the assignment but I think each member of our team gained Leggi tutto
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