La dittatura delle abitudini
Tutti i formati dell'opera
Acquistalo
In Libreria
Sinossi
Come ha fatto un generale americano in Iraq a sedare dei tumulti di piazza con l’aiuto del fast food? Come è riuscito Michael Phelps a ottenere i suoi record mondiali di nuoto con gli occhialini pieni d’acqua? Come è possibile che i pubblicitari riescano a identificare e catalogare le donne incinte prima ancora che lo vengano a sapere i loro mariti? La risposta è una sola: attraverso le abitudini. E benché, singolarmente prese, non abbiano grande significato, nel loro complesso le abitudini influenzano enormemente la nostra salute, il nostro lavoro, la nostra situazione economica e la nostra felicità. Da secoli gli uomini studiano le abitudini, ma è solo negli ultimi anni che neurologi, psicologi, sociologi ed esperti di marketing hanno realmente incominciato a capire in che modo funzionano e, soprattutto, come possono cambiare. Le abitudini, infatti, non sono un destino ineluttabile: leggendo questo libro impareremo a trasformarle per migliorare la nostra professione, la collettività in cui viviamo, la nostra vita.
- ISBN: 8867006975
- Casa Editrice: Corbaccio
- Pagine: 432
Recensioni
I just read Kelly McGonigal's "The Willpower Instinct", so I can't help but compare the two. Duhigg is an investigative reporter for the NY Times, while McGonigal is a research psychologist, and the differences come across in the writing. McGonigal has a much better grasp on the research and how to a Leggi tutto
Read this because of fascinating NYT magazine excerpt on how Target tracks our buying habits. The rest of the book is not as compelling -- anecdotes sometimes don't support particular arguments he's attempting to illustrate (the Hey-Ya examples being the most egregious), and his section on how socia Leggi tutto
This is great book, and you need to read it. How is that for a definitive opening line? The reason it’s such a good book is because it uses research to explain how habits are formed and changed. Everyone knows someone who was out of shape, or was a smoker, and then in what appeared as if almost over Leggi tutto
I was looking forward to a substantial, science and evidence based, compelling read, but just found many mixed up ego and self finding trips, business manager motivation yada, and some good points accidentally mixed in. Read Clear James` Atomic habits instead, it´s much better. What is really strang Leggi tutto
This may be a crappy review since its going up via iPhone. Sorry. First caveat: I work in research. A big part of my job is creating these habit loops and seeing if they can be altered or enhanced via medication. Second caveat: I'm a nerd and love journal articles, scientific writing, and technical
I need to start with the obvious – this guy is one of those writers. One of those writers that make you want to track him down and hurt him. And not just him, maybe even his pets too. He assumes you are as thick as dog-shit and that you won’t get what it is he is talking about unless he makes it pai Leggi tutto
Nothing Succeeds Like Success: A Case Study Hey. Have you heard of Thomas Baker? How about Carol Wright? Chris Cameron? Vineet Shaw? Let us discuss Baker. Thomas Baker was an average joe, but not without ambitions. A few years ago, acting on a tip, Tom, a competitive enough guy, decided to take his li Leggi tutto
This long-winded book explains how habits form in individuals, organizations, and social groups. Despite the intriguing premise, the verbose anecdotes left me screaming, “I get the point already!” A better book (or article) would have resulted from taking the appendix (a short, practical guide to ch Leggi tutto
I remember reading a story by the famous Malayalam writer Padmarajan called Oru Sameepakala Durantham ("A Tragedy of Recent Times"). It tells of a housing colony in Kerala, bitten by the exercise bug in the early eighties. Someone gets up before sunrise and starts jogging. Soon, he is joined by more Leggi tutto
Judging from the prologue of The Power of Habit: Why We Do What We Do in Life and Business , the first thing necessary in modifying one’s behavior is to note the actual components of that behavior. The author cites a visit with a military officer in charge of normalizing a village (Kufa) in Iraq. The Leggi tutto
