L’autore si rifà alla propria esperienza e ricorda come, a ventinove anni, si considerasse un «fallito». Non riusciva infatti a imbastire un affare, i clienti lo ascoltavano e lo ricevevano di rado. Un giorno, finalmente, quando era più scoraggiato e deluso, provò a domandarsi quali fossero le cause del suo insuccesso e, esaminandole freddamente a una a una, scoprì «la grande idea», il segreto che doveva tramutarsi nella chiave della sua rapida e felice carriera. In breve si lasciò alle spalle gli sconforti, le stanchezze, le delusioni; con la sua semplice e «grande idea» in dieci giorni fece un numero maggiore di affari di quello che sino allora era riuscito a concludere in dieci mesi; con un sistema ben ragionato triplicò i risultati delle sue telefonate e delle sue visite; e infine un giorno, in poco più di quindici minuti, riuscì a strappare un contratto «favoloso», di ben duecentomila dollari, superando la più seria e accanita concorrenza. Così Bettger non soltanto era uscito dalla schiera dei «falliti», ma si avviava alla notorietà. E ora «la grande idea» – assieme ai segreti, alle regole per raddoppiare, triplicare i propri affari e guadagni, e trasformare le sconfitte in autentici trionfi – è a disposizione di chiunque in questo semplice, pratico, appassionante libro. Il venditore meraviglioso rappresenta una vera miniera d’oro di consigli e di informazioni per l’uomo d’affari e per chi desidera guadagnare la fiducia e la simpatia del prossimo.
- ISBN: 8830428574
- Casa Editrice: Longanesi
- Pagine: 241
- Data di uscita: 31-12-2010
This is a book my father read. It was first published in 1949. Lots of stories, energetic writing, an easy read. PART ONE I. These Ideas Lifted Me Out of the Ranks of Failure 1. Force yourself to ACT enthusiastic and you'll become enthusiastic 2. SEE THE PEOPLE to at least 4-5 people everyday 3. Practice Leggi tutto
Any salesman that hasn't read How To Win Friends and Influence People by Dale Carnegie should read this book. It has caused me to finally start the program that Benjamin Franklin did of applying one subject each week for 1/4 of the year (equals 13 subjects and Franklin's 13 subjects are Temperance,
Maybe you aren’t intending on a career in selling. Perhaps your business has little to do with selling. The bottom line is that everyone sells something to someone, no matter what. If you are a child, you sell getting to stay up late to your parents. As a child you may sell going to a particular mov Leggi tutto
It is a shame that I've grown up with disdain for salesmen. This book along with others like Think and Grow Rich, The Magic of Thinking Big, and How to Win Friends and Influence People have taught me to love the world of sales. I avoided such books for years because I thought they were books about te Leggi tutto
Given the crappy appearance of the cover of the Amway edition, I thought this book would be filled with advice that has been deservedly long-forgotten. I was wrong. An associate of Dale Carnegie, of "How to Win Friends and Influence People" fame, Bettger's book is of that standard, but for salespeopl Leggi tutto
Classic advice from (at the time) the highest paid salesperson in America. I have given this book as a gift several times. Includes the inspiring poem by Herbert Kauffman which Bettger shared hundreds of times through his professional career. Victory You are the one who used to boast That you’d achieve Leggi tutto
One of the best books I've read in terms of attitude towards selling, particularly for people that don't consider themselves as sellers. Highly recommended.
Whether you're a business owner, entrepreneur or salesperson, I highly recommend putting this on the top of your reading list. I've read this book several times in the past few years. After reading it again this week, I'm convinced that this classic will endure for many more decades and beyond. Alth Leggi tutto
I hate the title but like the book. Some people cringe from any form of the word "sales, selling, etc." Anyone could benefit from this book. It was originally published in 1947 but so much of the key elements are relatable today. I would recommend this book to anyone that is open minded and wants to Leggi tutto
I'm quite involved in the world of non-fiction readers on Instagram and when I first started diving in I began saving posts referencing books I was interested in. I would slowly add these books to my Amazon Wish Lists and overtime—as they went on sale—I would pick them up. This was the first book I s Leggi tutto
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