Non pensare all'elefante!
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Acquistalo
In Libreria
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Prefazione di Gianrico Carofiglio
“Leggete Lakoff, anzi studiatelo,
e poi mettete in pratica i suoi insegnamenti.”
Dalla prefazione di Gianrico Carofiglio
“Non pensare all’elefante! è una di quelle letture
che andrebbero ripetute a intervalli regolari.”
Giovanni De Mauro, direttore di “Internazionale”
I leader populisti non usano parole a caso, sanno quali reazioni provocheranno
nel nostro cervello. In questo libro, bestseller negli Stati Uniti, il linguista e scienziato cognitivo George Lakoff chiarisce i meccanismi attraverso cui il linguaggio politico influenza le nostre scelte.
La mente, spiega l’autore, funziona metaforicamente. Ogni parola rimanda a una cornice (o frame) che rappresenta un’idea di mondo. È sorprendente scoprire quanto sia autoassolutoria l’espressione “cambiamento climatico” rispetto a “riscaldamento globale”; come “sgravio fiscale” veicoli l’idea che le tasse siano un inutile fardello; o le metafore “ondata” e “invasione”, associate ai migranti, contribuiscano a rovesciare i termini del problema.
La vera sfida è nelle parole. Se si vuole imporre una visione diversa da quella intollerante e populista, bisogna smarcarsi da quel lessico e definire nuovi quadri di riferimento ideali. Significa questo Non pensare all’elefante!: non usare le stesse parole dell’avversario, o si finirà per veicolare le stesse idee.
- ISBN: 8832963094
- Casa Editrice: Chiarelettere
- Pagine: 258
- Data di uscita: 30-07-2020
Recensioni
This slim handbook subtitled “Know Your Values and Frame the Debate: The Essential Guide for Progressives” was originally published in 2004. It is slightly more than one hundred pages that recaps the large ideas Lakoff had written about in his role as cognitive scientist, in a book called Moral Poli Leggi tutto
Have you ever pondered why people driving old hoopdee mobiles plaster George W stickers on their bumpers? Or...Why do people struggling to pay their rent vote for Republican candidates? Personally, I've always wondered how any teacher in a public school could ever support any conservative nut. It un Leggi tutto
Although it is only 168 pages and subtitled "The essential progressive guide for the issues that define our future . . .," cognitive scientist George Lakoff has written an opus, not a quick-fix, sound-bite-loaded little guide. Often it suffers from too much detail, but I'm giving it five stars for t Leggi tutto
This book is still relevant, and I'll prove it: "By presenting a laundry list of issues, Clinton and other Democrats fail to present a moral vision-- a coherent identity with a powerful cultural stereotype-- that defines the very identity of the voters they are trying to reach. A list of issues is no Leggi tutto
The question this book poses is a very good one. In the US, Democrats and Republicans disagree on almost everything. Why is that? Lakoff's answer is that it all goes back to different ways of thinking about the concept of the family. Republicans assume that people are fundamentally bad. They think in Leggi tutto
My brother-in-law (who gave me this book in response to my request: "I NEED BOOKS THAT TELL ME WHAT THE HELL IS GOING ON") told me this book is a must-read for any liberal who wants to debate intelligently. Now, before you click on to a different book with the thought "Gah, snore.." this is ALSO a b Leggi tutto
I’m an Independent voter who has mixed right/left opinions. I would vote for either side whose policies are most in line with my concerns. My daughter brought this book home from college years ago. I was honestly too busy at the time to read it. After having read this book now, I clearly understand Leggi tutto
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