In Libreria
Sinossi
La creatività e la capacità inventiva, ma anche l'intuizione improvvisa che ci permette di risolvere un indovinello, sono sempre state considerate qualità sfuggenti e insondabili. Un dono, un misterioso soffio divino. Ma è davvero tutto lì? In realtà le neuroscienze, avanguardia della cultura contemporanea, sono oggi in grado di mappare gli imprevedibili percorsi tracciati dal processo creativo e di descrivere quella lampadina che in un secondo illumina un mondo prima sconosciuto. Vedremo come compone Bob Dylan, come sono nati i post-it e la Barbie. Conosceremo un barista che pensa come un chimico e un atleta autistico che ha inventato una nuova manovra del surf. Per scoprire infine che la "formula della creatività" è avere uno spirito curioso e anticonformista, e abbandonare tutto ciò che pretende di imbrigliare la nostra immaginazione.
- ISBN:
- Casa Editrice:
- Pagine: 269
- Data di uscita: 12-10-2017
Recensioni
The short version: Lehrer draws together some interesting ideas, but I feel like his rhetorical flourish sometimes gets in the way of the point he's trying to make. His main point here is that creativity and innovation arises when we freely mingle within diverse ideas, but sometimes it seems like he Leggi tutto
July 31 update: Lehrer is exposed as a big fat liar and this book is removed from the shelves! (because of fake Dylan quotes). see NY Times article: http://mediadecoder.blogs.nytimes.com... What is sad is that no one in the publishing world seems to have a high enough degree of scientific literacy to Leggi tutto
I'm more than half-way through and maybe it's just my left-brain (even though tests show I'm sort of more right-brained?) getting in the way but I'm rather frustrated about how every chapter seems to say no, it's not just what we said in the previous chapter, it's this! Like relaxation is essential
While this is a fun book, much of it seems to be quite obvious, and covered in numerous other books. This is especially true for the first half of the book, which is titled "Alone". I did not need to read, for the umpteenth time, how an engineer at 3M invented post-it notes. Likewise, it is so obvio Leggi tutto
I just answered a question on Quora and recommended this book, and because I didn't want to feel stupid for recommending it, because it has a low score and is quite controversial, I started reading some of the negative reviews, and all I can say is this: I get it. It's almost certain that the man mis Leggi tutto
well...I did think this book was great. Until I found out that he fabricated quotes in the Bob Dylan chapter and then lied to cover it up. It seems likely (the investigation is still ongoing) that more of the book is fabricated. He's creative all right but I really have no respect for him anymore--h Leggi tutto
In light of recent developments, I feel the need to rewrite my initially positive review. Fabricating sources to support your thesis is plagiarism of the worst sort and something I struggled against while teaching composition to undergrads. I did enjoy the book, but now that the quotes are in questi Leggi tutto
Naçizane yazma çabasının bir garip çabadarı olmam vesilesi ile okuma kombolarımda muhakkak bir kuramsal eser bulundurmaya gayret ediyorum; yazı, senaryo, oyun, roman, öykü yazımı, hayal gücü ya da üretmek üzerine inceleme, araştırma okuyorum. Hiç şüphesiz "Hayal Gücü" bu anlamda uzun süredir rastlad Leggi tutto
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