Presentare un progetto a potenziali finanziatori, cercare di conquistare un nuovo cliente, chiedere un aumento di stipendio. Situazioni diverse, che tutti prima o poi ci troviamo ad affrontare, ma con un unico obiettivo: catturare l'attenzione, convincere, farsi dire di sì. In questo libro Oren Klaff, professionista della persuasione applicata agli investimenti finanziari, presenta il metodo che nella sua brillante carriera gli ha permesso di raccogliere fondi per oltre un miliardo di dollari. Il metodo Strong, a differenza delle tecniche di vendita tradizionali, insegna a parlare alla parte più primitiva del cervello umano. È basato su anni di sperimentazione e di ricerca nel campo della neurofinanza, che unisce le neuroscienze alle discipline economiche. Permette di far arrivare a destinazione il messaggio, di far emergere il lato interessante della vostra idea e fa sì che l'interlocutore sia spontaneamente attratto dalla vostra proposta, al punto che alla ne sarà lui a rincorrervi. A voi non resterà altro che incassare un "sì".
- Casa Editrice:
- Pagine: 223
I really liked Pitch Anything. and thought posting my notes here might be useful for some people. There's more detail in the book, but this will give you a good idea of what you're getting into. Basics: -Good pitching depends on method. It can be learned. -Pitches are sent from the modern – and sm Leggi tutto
To be honest, this book was nothing but the author bragging about how good he is at pitching companies for funding. All of his anecdotes surrounded his field of venture capitalism so this book doesn't generalize well to other fields. The book is also poorly organized - in the beginning, Klaff makes m Leggi tutto
I didn't really know what to expect from this book; it is a how-to book about making a presentation, giving a pitch and persuading someone to your point of view. Obviously, it is tilted toward sales people. And, it is not completely intuitive. For example, politeness during a presentation is NOT req Leggi tutto
This is the second time I read this book and it made a lot more sense then when I read it for the first time a year ago. I've been through a lot of books of sales and Pitch Anything is definitely one of the best. Even if you're not in sales I would highly recommend you to read this book, it will not Leggi tutto
Blog post! When I was growing up, I was very stubborn. I used to get incredibly frustrated when someone didn’t understand what I was saying. When my dad said no (he was also stubborn) without even listening to my very logical rationale. When my sister wouldn’t lend me her dungarees. When my teacher t Leggi tutto
Oren Klaff is in desperate need of A) an editor, and B) whatever is the opposite of an ego boost. He's one of the most unlikeable authors I've ever read, and that's on top of the fact that he can't write. That said, the book does indeed contain helpful concepts for people who find pitching difficult Leggi tutto
"Pitch Anything" is a highly entertaining read but does it deliver what it promises?... Not quite... While the title "Pitch Anything" suggests that this is a book for everbody pitching anything, nothing could be further from the truth. I was expecting a system, which would be so good that it would te Leggi tutto
This book is so poorly organized it's hard to get through. It's more anecdotal than instructional. But most of all it's self-congratulatory. The author is a big fan of...the author.
Great stories and challenging insights, brought with a refreshing dose of cheeky arrogance.
I give this book 3.5 stars. The methods are for 'alpha dog' situations - have the stronger position and don't show weakness. This is probably common (and necessary) when pitching multi-million dollar deals to investors. However for some people, I imagine this a turnoff and these methods probably wou Leggi tutto
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