Business model navigator. 55 modelli che rivoluzioneranno il vostro business
Acquistalo
In Libreria
Sinossi
Gli autori di "The business model navigator" hanno scoperto che 55 modelli imprenditoriali sono responsabili per il 90% dei business di maggior successo del mondo. Questi 55 modelli - da quello Add-on adottato da Ryanair a quello Subscription usato da Spotify - sono la mappa che vi serve per rivoluzionare la vostra azienda e guidarne il cambiamento. Oltre a fornire una pratica cornice di riferimento per adattare e innovare il vostro modello di business, ciascuno dei 55 modelli spiega sinteticamente: che cos'è; chi lo ha inventato e chi lo sta usando ora; quando e come applicarlo.
- ISBN:
- Casa Editrice:
- Pagine: 383
- Data di uscita: 04-12-2019
Recensioni
Сейчас для создания успешного бизнеса не так важен сам товар или услуга, как бизнес-модель компании, с помощью которой вы будете зарабатывать прибыль. 90% всех компаний используют одну из 55 бизнес-моделей или комбинацию из них. Никогда не поздно сменить бизнес-модель работы своей компании на более Leggi tutto
"Бизнес-модели: 55 лучших шаблонов" - книга, которая и восхитила, и разочаровала. Идея хороша: авторы решили ответить на вопрос, как вообще можно изменить бизнес, чтобы стать лидером рынка. Они изучили истории успеха лучших компаний XX-XXI века и выделили КФУ (ключевые факторы успеха) в виде "шаблон Leggi tutto
An excellent reference book containing 55 different business model patterns like Add-on, subscription, razor and blades and many others. The book starts with an explanation of what is a business model and then goes on to give a sample process to develop new ideas for business model creation or chang Leggi tutto
I believe a key feature of this book - and why anyone contemplating starting their own business should consider reading it - is the authors' subscription to the necessity of trial and error when it comes to building a business model. While business models are broken down differently in this book than Leggi tutto
Summary "The Business Model Navigator" by Oliver Gassmann, Karolin Frankenberger, and Michaela Csik is an insightful and practical guide for business model innovation. The book is structured into three parts: - Understanding Business Models: it introduces the concept of a business model, emphasizing i Leggi tutto
My respect for the authors and the way they squeezed so much content on the small number of pages. Straight to the point and very "reader-friendly", the presented matters are easy to understand even for people, who don't have too much previous knowledge in the field of business models. It's a must-r Leggi tutto
55 бізнес-моделей описують чотири речі: цільових клієнтів, продукт для продажу, спосіб створення товару/послуги та підхід до створення доходу. Ці 4 виміри - хто, що, як, чому - дозволяють зрозуміти принципи побудові майже всіх компаній: від звичайних до величних. Крім того автор описує алгоритм вибор Leggi tutto
This book disappointed me. I was expecting how to create a business model from scratch. I was expecting to engineer a business model to be exact, but alas, this book does not teach you how to do it. Instead the author leaves the task to our discretion and to a trial and error method of picking and c Leggi tutto
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