Creare successi. La scienza della popolarità nell'era delle distrazioni

I started this book to come down after reading "The Gene", which was far more demanding and beefier than this one. "Hit Makers" is a good read, but not really all that educational. The books primary question is "what makes a thing popular?", and I enjoyed the approach of the author. Every chapter loo Leggi tutto

Thompson writes very well, and is able to engage us in stories and facts. He's a journalist and uses this book to go much further than he could with just simple articles. You'll be surprised and gain a lot of insight into contemporary culture, which will make you think about what you like and dislik Leggi tutto

Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson is a very highly recommended examination of popularity of things and how and why they gained their status. This is an engrossing look at popularity. Thompson has a comfortable writing style that is full of anecdotes and Leggi tutto

I am utterly confused why this book is so highly rated. My current hypothesis is that it falls for the trap of popularity driving familiarity (and driving distribution) and thus more popularity...this theory of familiarity is one which he spends a good deal of time discussing and rehashing. After 2/ Leggi tutto

فکر کنم برای آشنایی با موضوع کتاب بهتر باشه به جای نوشتن مرور شما رو ارجاع بدم به گوش دادن پادکست بی پلاس که خودم هم از همونجا پیدا کردم این کتاب رو اما بعد از خوندنش باید بگم که تخصصی تر از چیزی بود که من فکر می کردم و راستش همین هم شد که به سختی تمومش کردم و یک کمی طولانی شد و اذیت شدم . نهایتا خل Leggi tutto

Summary: Explores what makes a hit, and explodes some of the myths around hits such as the idea of something going "viral." How does something become a "hit?" Anyone creating a work of art, propounding an idea, promoting a candidate, launching a new product would like to know. Derek Thompson, a senio Leggi tutto

Як сказав би один експрезидент - "це скарб!". Книга корисна, цікава, інформативна, і для любителів робити нотатки тут знайдеться багато роботи, бо навіть я, людина яка дуже не любить щось виписувати з книг, занотував собі певну важливу інформацію. Як зробити ваш продукт популярним? Чому за певний пер Leggi tutto