L'arte dello storytelling. In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda

До цієї книги я читала про сторітелінг лише в українських авторів. Як правило, там все зводиться до того, що сторітелінг — це розповідання історій (внєзапно, да?). Може бути сказано кілька слів про емоції, а далі по структурі — конфлікт, персонаж і т.д. ⠀ А от зарубіжна авторка розкриває столітелінг як Leggi tutto

The book does make some good points through a heavy use of examples but its just one of those books that could have been condensed into a blog post

Ever since I was a little girl, I had always been drawn into books; the smell of paper, the pile of books in large libraries, and I liked the way people looked when they read. But what I also liked was musical albums. I was never satisfied with one song/single, I would buy the whole CD or download it Leggi tutto

The theme of storytelling is increasing in popularity, it seems the idea of using a narrative to increase the effectiveness of business communications is catching on, it is being recognised as being superior to a logical approach. “Business was all about logic. And then suddenly it wasn’t.” However, Leggi tutto

As someone who works in the creative side for multiple small businesses, I have seen time and time again how a connection is such an important part of a lasting relationship with clients and customers. When I think about my own experiences, authenticity, and sharing is what has brought me closer in

Several months ago, my travels as an airline pilot took me to Orlando. Before venturing out of my hotel that evening, I searched for a podcast to accompany me on my walk to dinner and was intrigued by the description of an interview with professional storyteller @kindrahall. After all, as a writer m Leggi tutto

Although this book is written primarily to business owners and entrepreneurs, I read it as an HR professional and an aspiring writer. But regardless of how you approach this book, the central idea remains: everyone is drawn to a good story. From my role in HR, I do lots of interviews on a regular bas Leggi tutto