In Libreria
Sinossi
Assai più di una raccolta di memorie, è la vita straordinaria di Richard Branson vista attraverso i suoi occhi - ma anche una guida completa di business che rivela la sua originale filosofìa sul commercio, il successo e la vita. Branson ripercorre la storia di Virgin, dalla piccola attività di vendita di dischi per corrispondenza alla creazione del grande marchio globale, per mostrarci come, in modo alquanto simile alle sue avventure in pallone, non sia stata soltanto una storia di travolgente successo, ma di fatica, impegno e lotta per la sopravvivenza. Il patron di Virgin ci narra la storia intima dei suoi ultimi progetti nel campo della salute, dell'ambiente e dei media, e condivide con noi le riflessioni personali sulle sue avventure audaci e sulla vita familiare. Dai 25 milioni di dollari dell'iniziativa Virgin Earth al lancio di Virgin Galactic, è uno sguardo unico e coinvolgente nella vita di un'icona globale dell'imprenditoria.
- ISBN:
- Casa Editrice:
- Pagine: 540
- Data di uscita: 09-09-2010
Recensioni
There are phonies in this world, the highest class of which are bullshit artists, and then there are people who are genuine. These people aren't always the nicest people, so it's delightful when someone is simultaneously charming and genuine. That's what you get with Richard Branson. You also get so Leggi tutto
There were a few raised eyebrows when I announced this was what I was reading next. Despite being a non-fiction hater, I have a business degree, and I manage a team. I bought this book back in the university days, read a few pages, then left it to languish on my bookshelf, always favouring the excit Leggi tutto
Book Review: Business Stripped Bare: Adventures of a Global Entrepreneur By Richard Branson I think the best way to sum up this book is “He gets it.” One would think that a well-known business tycoon like Sir Richard Branson would not have a clue about how a small mom and pop venture works. The writin Leggi tutto
He certainly has a different way of thinking from me. Or vice versa. It is even in the way that he writes; almost but not quite perfunctory. But while it is unlikely that I will start up a typical business, there are some absolute nuggets here, especially in the last chapter: 'Epilogue:Success' 'Succes Leggi tutto
Richard Branson an iconic entrepreneur, founder of Virgin group - shares many inspiring and wonderful anecdotes from his life as an entrepreneur. This book spans from brand, delivery, innovation, entrepreneurship to social responsibility (well, they are actually chapters of this book). The take away Leggi tutto
Good introduction to a fascinating individual. I'm intrigued by several things: 1) His admiration for Nelson Mandela 2) His varied interests 3) His take on calculated v. foolish risks 4) His take on entrepreneurs v. managers 5) His set of good practices including reading widely, reconciling with opponen Leggi tutto
Sometimes his braggadocio drives me fucking mad, but at the end of the day I suppose he has a lot to boast about really. This read also came at an interesting time, when I was considering giving Qantas the flick for good after repeated shitty service, and if Branson's claims about the amount of mone Leggi tutto
Great book. I enjoyed his view on business and the anecdotes about some of the ventures he started. Surely, if everyone was this engaged, the world might explode.
Another great Branson book. The only thing I didn't care for about to book was the incredible detail about the business proceedings, but I'm sure that was a favorite of many. Always inspirational. The really nice thing about Branson's writing is I feel he's sitting in the room with me talking to me. Leggi tutto
Very inspiring book. Changed my view on entrepreneurship :)
Citazioni
Al momento non ci sono citazioni, inserisci tu la prima!
